Think of a travel blogger and you think of Instagram feeds full of sandy-covered feet and posed photos in front of iconic buildings. You think of landing at one airport and then immediately jetting off to another, with barely chance to do your laundry in between. Maybe you think of press trips and free trips and being ferried around by PRs anxious to showcase the best of their destination to 15 journalists and bloggers who are all having the same experiences. Or backpacking around south east Asia, using Internet cafes to keep the world apprised of your every move. You think of digital nomads, for whom “the world is my office”. You think of a solo female traveller, writing about how liberating it is to travel alone.
I’m a travel blogger who doesn’t always have the time or money to drop everything to travel. I’m a travel blogger who holds down a full-time job with 26 days of official annual leave, has a fun and fulfilling social life and is trying to sell a house. Also, I’m a travel blogger who is terrible at pitching and marketing myself so doesn’t get invited on press trips or free trips. I’m a travel blogger who loves all kinds of travel. City breaks and U.K. staycations. North American road trips. European rail travel. And yes, all inclusive holidays.
So why call myself a travel blogger? Well for starters, that’s where my blogging journey started. An online diary of our 2010 US West Coast road trip. I didn’t write about anything else at that time so blog posts were few and far between. And the only people who read it were Ma and Pa Lee and Mr Fletche. It wasn’t until five years later that I decided to move my Travelpod content into a WordPress site and do something a bit more interesting with it. Which was good timing, as Travelpod soon became defunct.
I felt under pressure for a while to try and fit in as much travel as possible, and to tick off new countries so that I could have more and more travel content. But, you know what? Real life gets in the way. So my travel blogging content reflects that. It’s not about luxury holidays, or travelling on a budget, or stretching my comfort zone. It’s about content that other “normal” non-travel-blogging peeps can relate to. Trying to fit in a weekend away by leaving an hour earlier from work on a Friday and travelling back on a Sunday evening. Easy 2 or 3 day itineraries for city breaks. Places to eat and drink that won’t break the bank. Appreciating what’s on my own doorstep rather than always hankering for new destinations.
But even when I’m not travelling, I’m always thinking about travel. I lap up travel magazines the way that fashionistas lap up Vogue. I have Pinterest boards full of places I want to go, and Instagram collections to inspire future travel. I read other travel blogs. Lots of travel blogs. I participate in Twitter chats (when I remember) about travel. I plan trips we’re going to take. I plan trips we’re not going to take. And that’s what makes me a travel blogger.